Now Playing: Editorial forum post
Topic: OBITUARIES
The only way radio will return to the greatness it once enjoyed, is if the FCC tells the congloms to sell out and goes back to the 7-7-7 rule (7am's 7fm's & 7tv's with only one of each in any market) and THAT will never happen. When the 7-7-7 rule existed, radio stations were owned by thousands of companys and owners, not just one of the big 3 or 4 congloms (cumulas, clear channel, etc.) so REAL competition existed for those media dollars, AND a training ground for talent also existed. but when the FCC degregulated, and the big guys started buying up all the stations, talent (established and new) were let go and most eventually left the business. and while radio used to be ruled by programmers, when the congloms moved in, sales men who only understood COMMISIONS and not the big picture took over, and radio was ruined forever. Sure, there are some very talented people still on air (most in syndication) but those are becoming fewer and fewer. and eventually, with no real training ground left, and most of the experienced talent gone...radio is destined to become a graveyard. (----Radio Forum Post)