Topic: Nostalgia TV
2 JULY 1955 - "The Lawrence Welk Show" premiered on ABC television.
One of television's most enduring musical series, The Lawrence Welk Show, was first seen on network TV as a summer replacement program in 1955. Although the critics were not impressed, Mr. Welk's show went on to last an astonishing 27 years. His format was simple: easy-listening music, what he referred to as "champagne music," and a "family" of wholesome musicians, singers, and dancers. The show ran on ABC for the first 16 years and was known in the early years as The Dodge Dancing Party in 1958 by Plymouth autos. ABC canceled the show in 1971, not because of lack of popularity, but because it was "too old" to please advertisers. ABC's cancellation did little to stop Welk, who lined up more than 200 independent stations for a successful syndicated network of his own.
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